What are keywords?
Keywords are what people type into a search engine when they are looking to find something online. For example if someone is searching for a memory stick (that’s what I like to call it), they may in fact type in USB stick, or flash drive, or pen drive. So you see, people can call the same thing many different names. Each of these words or phrases are considered keywords.
What are Keywords and why are they Important?
Keywords are what people type into a search engine to find the specific niche they are looking to explore. For example, someone might type in “what are the top ten shades of eyeliners ever made?”. The Google bots get to work and, within seconds, a whole page of websites that it deems relevant appears.
One thing to notice is that people can be searching for things in the same niche with different phrases, like “best black eyeliner”. These two examples are both about the niche of “eyeliner” but, typed into the search engine, will result in different search results being generated.
The Power of Keywords
How often each of these keywords get searched in google varies greatly from one to another. For example, “top ten eyeliners” currently gets searched 90 times a month, while “best black eyeliner” gets searched 1300 time a month.
So it would make sense that the keyword that gets searched more per month is more valuable to someone trying to rank on a search engine for that term. The term “best black eyeliner” returns 122,000 search results in google while “top ten eyeliners” returned only 231 results.
However, we have to take into consideration the keyword intent as well, i.e. is the keyword going to lead to a purchase (i.e. someone is searching for something to buy relatively soon) or is it an informational search (they just want to learn so they can do it themselves for example). Examples of these are “free” or “homemade” or “diy”.