How do search engines work?
Before we can start to discuss how you can outperform your competition on search engines, we first need to know how search engines go about their daily operation. Search engines such as Google and Bing, each have their own unique software that actively “crawls” the web, looking for new content and any changes to previously published content. Hence these robots are also called spiders. These spiders follows links on webpages going from one link to another and reading the content on those pages. Once this is done, the search engines build, within their own data centers, an “index” of the web. In other words, when you do a search on Google, you are not really searching the “web” you are running a query on Google’s index of the web. Based on the search phrase typed into a search engine, the search engine’s proprietary algorithm will return the most relevant search result back to you from their index. In fact, no site is actually ordered or ranked until such time that you perform a search. Now is a good time to take a look at some of the factors that search engines take into consideration when deciding on the order in which to rank pages.
How Do Search Engines, Find, Index, and Rank Websites
When we are talking about ranking a website, we need to find out our website backup in other word, in order to rank your website you need to get some support from good website what I mean by good website is that the website with good DA, PA, PR, TF, CF and 0 or low Spam Score will consider as a good website.
Let’s put it this way, if there is a society that all are giving a good feedback about the person. you will consider that person as good person and this is going to be good credit for that person. Now let’s get back to our discussion.
What happen when another website post something about your website and create a link to your website?
This is what happen, when the google robot goes through website content, it will find out if there is an anchor text that would lead the link to your website and google will consider that link as a backlink to your website. let’s assume that there is 100,000 good website that have a link to your website.That means your website is getting a good juice which will be ranked as a good website by Google.
There are 3 ways to check your rank. 1) Root domain 2)URL 3)Page . What is page backlink ?
If you are trying to rank specific page from your website in google search you need to send signals and juice to that page. In order to send juice to that page you need to get backlink for it. Therefore, you will increase the rank of that page in google search for specific keyword.