Question #3: What Bait Will You Use to Attract Them?
Once we know where the dream customers are, we have to create the right bait to attract them. Your bait could be a physical book, a CD, DVD, or an audio recording—anything that your dream customer would pay attention to and want. As my company moved away from selling to beginners and toward attracting dream clients, our first step was to create new bait that would attract “Mike” or “Julie.” So we created a book called DotComSecrets Labs: 108 Proven Split Test Winners. This bait worked great for us, because most beginners don’t know what a split test is. But we KNEW that Julie and Mike (our DREAM customers) would know what these terms mean and they would be hungry to get their hands on the book. Within days of launching this new offer, we had thousands of dream clients lining up to work with us. When you find out what your dream clients want, it becomes very easy to attract them. Throughout this book, we’re going to talk more about creating the right bait. Right now, just realize the bait has to match what your dream customer wants.
• Video recording explaining why they need our training in order to succeed
• Video explaining how our course could literally save their lives and thousands of dollars in accidents