STEP 6 How to design a great logo for your business with the help of a designer
In today’s business marketplace, having a great logo design is a must, with the force of social media, it’s becoming more and more challenging to stand out from the competition. A terrific logo is a perfect way to differentiate your brand from the rest. Instead of trying to generate template logos, it behooves entrepreneurs and business owners to find a great logo designer to bring their concept to life. Talented logo designers understand the science and art of great logo design. It’s important for the logo to encapsulate the message of the brand instantly to resonate with your target market. Ideally, your company logo boosts potential customers and partners’ crucial first impression of your business. A great logo can build loyalty between your business and your customers, establish a brand identity, and provide the professional look of an established entity. It provides the perfect focal point to launch your brand and build all your marketing documents around the central theme from brochures, newsletters to ads.
Your company logo should instantly make a connection with your target market. It should be in sync with your product, service or organization. There are practically three kinds of logos. Font-based logos consist primarily of a type treatment. The logos of IBM, Microsoft and Sony, for example, employ type treatments with a unique twist that instantly make them distinctive and appealing. On the other hand, there are those logos that literally illustrate what a company does, such as when a house-painting company uses an illustration of a brush in its logo. And finally, there are abstract or conceptual graphic symbols-such as Nike’s swoosh-that become linked and synonymous with a company’s brand and overall identity. The Nike swoosh has no inherent meaning besides its origin and the result of aggressive and savvy marketing efforts built up over the years that have now transformed the logo into a global icon for sportswear. Figure out how you can develop that exceptional logo to position your brand and carve out a niche for your company in the marketplace.
During your quest to locate that awesome logo designer that can encapsulate the best story behind your brand, it’s best to look for a few traits. It goes without saying that your logo designer needs to be talented. Check out their portfolio in order to gauge their style. You can evaluate their work across various industries so you can measure the range of their skills and expertise. They also need to be patient, dependable, organized and very present, totally aware and focused, therefore, not easily distracted. Imagination and ability for conceptual thinking also goes a long way. The best logo designers offer a wide range of skills and talents across the board and are able to not only effectively communicate with you, but also remarkably translate your concept into reality. They should also be hard-working, diligent researchers. One of the most relevant skills in the process of becoming a good logo designer is the ability to find relevant and useful information. Consider this: without prior knowledge of the client’s industry, the market and understanding how competition uses their identity to market themselves, how one would know they are designing a relevant logo? Find the right designer you can build a solid relationship for potential future projects graphics-related. The 5 best places online to get great logos are Fiverr.com, Upwork.com, Elance.com, 99designs.com and LogoNerds.com.
Explain where to find a designer, and what to look for in a good designer.
Find 5 tops of places online that you can find freelancers who will do designs.
Explain what a good logo consists of. Explain that this logo will be used in all of your marketing material from website to print and so it should really be something you are proud of and like. But more importantly it should be in synch with your product or service or company.
Mention that if you find a good designer you can tap into their resources for future design development from, packaging of products, or graphics for your website, etc.
Changing Demo Logo
If you have imported the content from theme’s demo, you now want to find out how large the original logo size is and replace it with an identical size image for best results. It’s a good idea to figure this out prior to ordering your logo from a logo designer or creating it yourself.
To do this:
• Click anywhere on your website and press CRTL + A to select everything on the page and the demo logo will also appear highlighted, you can now right click on it and go to “View Image Info” and take note of the dimension of the image (i.e. 214 x 78 px).
• Once you have the logo file. Go to your website’s Dashboard, click on Media, click on add New, and select the file you want to upload as your logo image.
• If you have chosen to work with any theme made by Qode Interactive, such as Bridge, you can now add the new image by going to: Website Dashboard à Qode Options à Add your logo to different sections where you see the demo logo shown by clicking on Upload and choosing your newly added image and saving changes.
If you are not a designer. You can purchase your logo from fiverr. Go to search bar and search for logo.
When new page pops up, you can choose your logo type, style, file format, also delivery option seller level and seller language.
Select service and read the seller description carefully make sure that description would meet your requirement. Then, check the seller reviews and stars.Make sure you are not dealing with spam dealer. Click on order item and pay with your paypal.