SECRET #4 HOW TO FIND YOUR DREAM CUSTOMERS
With the Secret Formula, you discovered that you must find out who your dream clients
are and then find out where they are. Usually my clients can figure out pretty quickly who
they want to sell to, but they get stuck figuring out where those dream clients are and how
to get them to visit their websites. The process of getting people to come to your website
is called “driving traffic.” So when I talk about “traffic” throughout this book, I’m talking
about the people you are convincing (through an ad) to come to your website. People
always ask me how to attract more traffic to their websites, but before we can address how
to get those people, you have to understand the concept of “congregations.”
One of the coolest things about the Internet is the power of congregations. These
seemingly unimportant groups of people gathering together in little corners of the Internet
make it possible for people like you and me to get into business quickly and be successful
without all the barriers and expensive hurdles of traditional media.
When I say the word congregation, what’s the first thing that pops into your head?
For most people, the word congregation brings to mind a church. A church is really
nothing more than a group of people who gather together based on similar beliefs, values,
and ideas. For example, each week, the Baptists all congregate together based on their
similar beliefs and values. The Catholics also congregate together and so do the Mormons,
Seventh Day Adventists, Muslims, and Jews, etc., … right? So, if I were selling a perfect
product for Mormons, where would I go to sell it? Of course, I would go to the Mormon
Church. My dream customers would be right there congregated together. All I’d have to
do is put my message out in front of them.
My point is not to teach you how to sell things to churches. I want you to understand
the power of a congregation because it’s one of the main reasons the Internet is such an
amazing tool for businesses. Prior to the Internet, it was hard for people around the world
to congregate together. We were limited by location and ability to communicate. But now
it’s possible for anyone and everyone to congregate together and discuss almost anything
with groups of people who hold similar beliefs.
When I was in high school, there were five or six kids who would get together every
day at lunch and play card games. I remember one of the games was called Magic: The
Gathering. Now I had never heard of it, and I thought the kids were kind of strange sitting
by themselves playing cards. But they were content to congregate together and participate
in an activity they enjoyed. I’m sure there were a handful of kids in high schools all over
the country doing the same thing, unaware of one another. Before the Internet, that was
how things worked. You were kind of limited based on geography; you might not be close
to other people in your congregation. As a marketer, I would have found it difficult to
reach five kids at one high school and three at another school and six or seven at yet
another. It would have cost too much money to be successful. Yet now, thanks to the
Internet, those five or six kids in my high school can congregate with others all over the
world to play Magic: The Gathering online. They can hang out on forums and play games
with people halfway across the world. Now, if I have a product to sell to a congregation
of people who love Magic: The Gathering, it’s easy and economical to go online, find
where they are, and get my message in front of them.
Here’s another example: I was a wrestler in college, and every night all the student
athletes had to spend two hours in study hall to make sure we got our homework done.
Naturally, I would sit next to my wrestling buddies, and we’d goof off online. I remember
looking over one day and noticing that all my friends were looking at the exact same
website I was. It was called TheMat.com—a website for wrestlers. We were all chatting
about what had happened that month in the world of wrestling and who was winning. We
were showing cool moves and discussing what move might work better. Every single
person on my college wrestling team was in that study lab for two hours every night
hanging out on TheMat.com and talking about wrestling—rather than doing our
Interestingly, this was probably happening in every single university around the
country. Add in all the high school wrestlers and any older people interested in the sport
who would likely find this site, and you can see that potentially every single wrestler in
the world could congregate in one spot and talk about wrestling. Now, if I had a wresting
product, what would I do to sell it? I would find the existing congregation of wrestling
fans, and I would put my message out in front of them. Simple!
There are congregations for everything you can dream up—from antiques buyers to
zipper collectors. Once you understand the core concept of congregations, driving traffic is
incredibly easy. Not sure where your congregations are? Just go to Google and type in
your keywords plus the word forum or search for groups related to your keywords on
Facebook. It might take a little digging, but you’ll find your target audience. Now, there are three questions you have to ask yourself to find and really tap into these congregations.
Winitiate: someone really interested in making money online.
She is successful and driven; she has a message to share; she values
her personal growth over money; and she’s already grown her business to at least five
figures a year
https://www.fiverr.com/maryadams111 (4.5/5) very good
STEP 19 HOW TO KNOW YOUR CUSTOMER AND MAKE YOUR NEW BUSINESS A SUCCESS
Customer satisfaction is of immense importance to the success of your business. Not
is it the leading indicator of how likely a customer will make a purchase in the future, it also
helps recognize unhappy customers, lessens churn and increases revenue. Additionally, it
is also a key point of differentiation – something that helps you to attract new customers in
competitive business environments. Therefore your business must adhere to your mandate
of ultimate customer satisfaction. The first step to which is knowing you customer.
Who is your customer? – In order to correctly understand and communicate with your
customers, you need their accurate contact information. This may seem simple, but there is
more to your data than what meets the eye. Your database holds important information
about your customers that will help you to better understand their needs.
You may start by reviewing/investigating the data you already hold on your customers, it
can tell you a great deal. Study thoroughly and search for patterns so you can see when
your customers typically make orders and of what. The data will also come in handy when
you want to analyze the performance of the business. Check how quickly orders are catered
to, and make any changes you feel necessary.
What will save them time and effort? – Timely and great quality service translates to
ultimate customer satisfaction. It is not always necessary for a business to function in the
same manner as it did some years ago. Priorities (of customers) change with time and must
be taken care of accordingly. How can you do that before they ask? One golden rule of a
business is to go to your customers instead of waiting for them to come to you. Half of all
marketers act on request-based, inbound triggers. Most marketers neglect life events and
threshold triggers (such as spending up to a certain amount). These are the customers you
need. Identify your most significant customers, but don’t forget to determine the most
valuable time to reach them within their lives and purchase cycles.
How are you making your customer feel loved and special? – It is equally important for
the relationship between your customer and yourself to be intimate, to a certain level. It only
convinces them as to why they should choose you and not other businesses offering similar
services. Empathize with you customers – step into their shoes and look at yourself from
their perspective. Meetings and visits, phone calls, correspondence and deliveries can do a
lot. Does your place of business look scruffy, is your receptionist unfriendly or do your
phones ring off the hook? These things can put off the customers really quick.
Customers hate waiting – don’t we all? You’re in danger of losing customers if you’re slow
to return calls or deliver. Customers especially want you to fulfill your promises, even
surpass their expectations!
Being a new business, try offering personal service. You can make the customers’ day by
just remembering their name and the last conversation between the two of you. Simple as
Most of all, conducting a survey helps you get into your customers’ brains and identify just
what they want. Ask questions and understand your customer’s needs.
Explain that it is important for a business to know their ideal customer and what their needs are. It’s important to remember that people usually want a product or service because they want convenience in some aspect of their life.
People Want Convenience –Pat Flynn
WHO IS YOUR CUSTOMER?
What will save them time and effort?
How can you do that before they ask?
How are you making your customer feel loved?
How are you making your customer feel special?
How are you finding out what is on your customer’s minds? Survey Customers